Instruments of increase of demand on products of agricultural companies in the local market
Journal Title: Проблеми економіки - Year 2013, Vol 2013, Issue 1
Abstract
The article considers the essence of the remarketing notion and substantiates its content, which is a system of management of demand on products in an agricultural company. It uses experience of developed countries to identify practical tools of remarketing and to consider a possibility of its use in domestic companies. It develops a system of measures for increase of demand on products of agricultural companies in the local market with the use of remarketing methods.
Authors and Affiliations
Olga Kovalenko
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