Intangible Assets and Strategic Positioning of Company
Journal Title: Dezbateri social economice - Year 2014, Vol 2, Issue 1
Abstract
Company’s profitability is the result of the use of all available assets, although in many cases, the intangible assets are those that give the company the largest part of the strategic substance, contributing decisively to the increase of its overall value over the value of the tangible assets they possess. Intangible assets represent a support for the tangible ones and are at the origin of profitability surplus (super profit) obtained by the enterprise above normal profitability of the sector.
Authors and Affiliations
Roxana Arabela Dumitrascu
Keywords
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