Abstract

Since SMEs play a vital role in the development of a nation, it is important to gain a better understanding of the success factors involved. Authors have categorized the factors that influence enterprises success into tangible and intangible factors. Quite a number of studies have therefore investigated the tangible factors and how they affect enterprises success. However, intangible factors have not been given considerable attention despite their importance in determining enterprise success. Thus, this indicates that studies focusing on intangible factors are rare and limited. Due to this, the paper explores intangible factors and how they affect enterprise success. The paper then provides a conceptual framework to look into intangible factors in relation to enterprises success in Malaysia.

Authors and Affiliations