Intellectual capital management in media companies – the role of audience in creating the value of intellectual capital
Journal Title: Nowoczesne systemy zarządzania - Year 2012, Vol 7, Issue 1
Abstract
The article addresses the topic of the role of media audience in creating intellectual capital (IC) in media companies. Firstly, a selected model of IC (that is Skandia Navigator) is discussed. Then key areas of IC in media are presented, basing on the characteristics of media companies. Among then special attention is paid to the role of media audience in creating the value of all the areas. The paper should be recognized as an introduction to the topic of IC evaluation and management in media sector.
Authors and Affiliations
Michalina SZCZEPAŃSKA
Keywords
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