INTERACTION OF FACTORS FOR THE DEVELOPMENT OF THE COMPETITIVE MARKET OF AVIATION TRANSPORT AND MARKETING ACTIVITIES OF AIRCRAFT COMPANIES
Journal Title: Проблеми системного підходу в економіці - Year 2018, Vol 3, Issue 65
Abstract
The gap between the strategic goals of the country's development as an aviation state and the real practice of their implementation over the last decade by different participants of the aviation market is shown. It was argued that weak competition on the domestic aviation market of Ukraine failed to fulfill its stimulating role for improving the quality of marketing activities of airlines and increasing their efficiency. The description of growing requirements to the participants of the aviation market in Ukraine in the conditions of strengthening of the processes of European integration, creation of a common aviation space, implementation of the current legislation to the requirements of European air standards. The expected effects of market liberalization between Ukraine and the EU countries within the framework of the Joint Aviation Area Agreement are determined. It is proved that processes of transformation of those expected effects into real effects are impossible without significantly improving the quality of the levers of state regulation of monopolistic structures and a critical review of the quality of the functions of the Antimonopoly Committee of Ukraine. Regression models are presented reflecting the deterioration of the financial performance of the monopolist in the passenger air transport market of PJSC “International Airlines of Ukraine”. The experience of Poland in establishing industrial cooperation with foreign companies, in particular, Rzeszow WSK, a new branch of the American company Hamilton Sundstrand, which is only a year old, that produces new engines for Airbus, and repairs auxiliary engines for Airbus and Embrayer aircrafts. It was proved that future market positions of domestic airlines will depend not so much on the expansion of their business at the national level, but in the world market, which, accordingly, requires improvement of the institutional environment of their functioning, in-depth study of the interaction of factors of the development of a competitive market for air transportation and marketing activities. The content model is constructed, in which the interaction of factors is considered at the stage of deeper European integration and creation of a competitive environment of the airlines industry of Ukraine.
Authors and Affiliations
O. B. Mnykh
Keywords
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