Interactive marketing system on Internet
Journal Title: Romanian Journal of Human - Computer Interaction - Year 2014, Vol 7, Issue 1
Abstract
This paper presents IMM-Market, an interactive marketing system on Internet, that can be used by any organization for the future development of business in a modern manner. The system was developed as a web portal and includes the following modules: information, networking, management, marketing. Users that can access the system are divided in: authorised users (having operating function; can access the system public zone), experts (having leading function; can access the expert area), and administrators (can access the expert area and the Administration component of the system). IMM-Market can be accessed by anyone, anytime, and from anywhere. With a friendly interface IMM-Market is an interactive business process management tool that can support: the investigation of the market and consumption, testing of the products acceptability on the market, sales modeling, tracking of the consumption products, evaluation and testing of products, price research.
Authors and Affiliations
Electra Mitan, Ana-Maria Borozan
Keywords
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