INTERNATIONALIZATION OF SMALL AND MEDIUM ENTERPRISES – EMPIRICAL RESEARCH REVIEW ON BARRIERS TO ENTRY INTO FOREIGN MARKETS
Journal Title: Polish Journal of Management Studies - Year 2015, Vol 11, Issue 1
Abstract
Almost in all countries sector of small and medium companies constitutes the important source of economic growth. Simultaneously, these entities are most sensitive to market factors, what results from relatively low trades and market shares and the scarce poignancy to the market in the individual perspective. This situation is peculiarly visible on the international arena, where small and medium-sized companies come across not light barriers in internationalization of their activity. The article presents multidimensional analysis of barriers, which SMEs come across in their expansion into foreign markets.<br/><br/>
Authors and Affiliations
Paweł Pietrasieński, Beata Ślusarczyk
Keywords
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