Internationalization process of e-commerce enterprises – review of research results
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
Literature provides many studies in reference to managing e-commerce en-terprises and e-consumer characteristics, nevertheless publications describing internationalization process of e-commerce firms are scarce. This paper aims to present the research results connected to internationalization process of e-firms and e-consument profile in the international context as well. The evaluative analysis of literature enabled to describe the influence of new communication technologies on e-commerce evolution – its forms and con-tribution to changes in the international supply chain management. Next the author mentioned research results concerning factors influencing in-ternationalization process of e-commerce firms. Results show strong positive correlation among the number of possessed intangible assets, cooperation, the number of competitive actions and the speed of internationalization process. The limitations of speed in the process have been also discussed in the aspect of every four e-business models (global e-business, multinational e-business, in-ternational replication of e-business and national clicks’n’bricks models). Some of the presented researches aimed investigation which model of in-ternationalization fits the best internationalization process of e-commerce en-terprises. Results show features of conventional and accelerated models as well. The lack of straightforward answer inclines undertaking further research, con-cerning such factors as business model of a company, the form of the interna-tional commitment of a firm and the degree of digitisation of the product. The last aspect raised in this paper is the e-client characteristic in interna-tional e-market. The results mentioned here concerned the language, cultural and religious differences and their influence on e-consumer behavior. The limited number of Polish publications in a discussed area induce to conduct detailed research into the internationalization process of e-commerce enterprises, its speed and factors influencing it.
Authors and Affiliations
Magdalena Grochal-Brejdak
Keywords
Related Articles
- EP ID EP162533
- DOI -
- Views 46
- Downloads 0
Efektywność finansowa spółdzielczego podmiotu gospodarki społecznej gwarantem jej bytu społecznego?
Potencjał ekonomiczny gospodarki społecznej wyznacza liczba aktywnych podmiotów gospodarki społecznej tj. 69 tys. w tym 9 tys. spółdzielni na 30.06.2007 r. Do roku 1989 odnotowuje się spadek liczby spółdzielczych p...
Knowledge sharing in Polish companies – outlining the key
An increasing number of projects managed by companies, necessitates the growth in importance of project knowledge sharing. An outline of the main issues connected with that topic is discussed in this article. The results...
Klastry jako podmioty strategii innowacji – warmińsko-mazurski klaster „Razem cieplej”
Problemem we współczesnym świecie jest popyt na wytwarzane produkty i usługi, poszukiwanie jak największej rzeszy konsumentów, przy jednoczesnym spełnianiu ich oczekiwań i zapewnianiu jednocześnie rentowności pro-wadzony...
The role of the compensation committee at banks in Poland
The view that independence of compensation committee is important to promote shareholders interest has been reflected in most of the local corporate governance codes. Since the onset of the financial crisis from 20...
The factors explaining risks of domestic absolute return funds
The purpose of this article is to identify factors that influence the returns of the absolute return funds, and thus determine which ones affect the risk of these funds. The author tries to answer the question whet...