Internationalization process of e-commerce enterprises – review of research results
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 1
Abstract
Literature provides many studies in reference to managing e-commerce en-terprises and e-consumer characteristics, nevertheless publications describing internationalization process of e-commerce firms are scarce. This paper aims to present the research results connected to internationalization process of e-firms and e-consument profile in the international context as well. The evaluative analysis of literature enabled to describe the influence of new communication technologies on e-commerce evolution – its forms and con-tribution to changes in the international supply chain management. Next the author mentioned research results concerning factors influencing in-ternationalization process of e-commerce firms. Results show strong positive correlation among the number of possessed intangible assets, cooperation, the number of competitive actions and the speed of internationalization process. The limitations of speed in the process have been also discussed in the aspect of every four e-business models (global e-business, multinational e-business, in-ternational replication of e-business and national clicks’n’bricks models). Some of the presented researches aimed investigation which model of in-ternationalization fits the best internationalization process of e-commerce en-terprises. Results show features of conventional and accelerated models as well. The lack of straightforward answer inclines undertaking further research, con-cerning such factors as business model of a company, the form of the interna-tional commitment of a firm and the degree of digitisation of the product. The last aspect raised in this paper is the e-client characteristic in interna-tional e-market. The results mentioned here concerned the language, cultural and religious differences and their influence on e-consumer behavior. The limited number of Polish publications in a discussed area induce to conduct detailed research into the internationalization process of e-commerce enterprises, its speed and factors influencing it.
Authors and Affiliations
Magdalena Grochal-Brejdak
Keywords
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