INTERTEXTUAL RELATION FOR THE CREATION OF FASHION CONTENTS
Journal Title: The Turkish Online Journal of Design, Art and Design (TOJDAC) - Year 2012, Vol 2, Issue 4
Abstract
The objective of this study is to highlight the interference of information technology for the fashion creation. Fashion is no longer a content specific of designers or expert journalists, being resistant to the language reduction system (Barthes, 2005). The technological interference in the image of fashion allowed a broad interchange of signs orchestrated by different people and backgrounds. Digital photography and blogs expanded relations between fashion (creation and content) and street trends (authorial consumption) where idea and experience assume a creative value of market (Future Concept Lab). This intertextual relation between fashion creation and information of its contents has established a network of associations from which it feeds an aesthetic system that changes the issue of authorship (creation) and property (information). Fashion creation and production are in web pages in order to allow a creative movement out of ateliers and fashion publishing to democratize the structure of a very elitist market until then. The fashion world designed by good designers and described by powerful editors (Matharu, 2011) has received new participants that have brought different perceptions on culture, aesthetics, and identity. Major corporate brands need to interact with an opinion production and content that are out of the industrial axis and market – at the same time independent and free to provide feedback and set new standards of value. Thus, we understand that the conflict is set between the new content production model related to the old-fashioned system of fashion production. We will try to clarify this issue from this paper.
Authors and Affiliations
Roberta IAHN, Rodney NASCIMENTO
Keywords
Related Articles
- EP ID EP112304
- DOI 10.7456/10204100/004
- Views 144
- Downloads 0
NARNİA GÜNLÜKLERİ “ASLAN, CADI VE DOLAP” SİNEMA FİLMİNİN MİTİK ARKETİPLERİ VE ANLATISAL ÇÖZÜMLEME YÖNTEMİYLE İNCELENMESİ
Primitif örneklerinden itibaren sanat; en küçük işitsel, görsel ve anlatısal öğelerde dil, kültür ve coğrafyalar üstü duyarlılıkları bir araya getirme eylemidir. Mağara duvarlarındaki ilkel çizim örneklerinden modern res...
CONSTRUCTION OF THE SACRED IN THE MOVING IMAGE
Contemporary moving image (film and video) is looking for a new form of expressing the sacred, after decades of refusing all kinds of explicit “religious” content. The notion of Sacred changed with the social evolu...
THE NEW EMERGENT MULTIMEDIA CONTENT AND DIGITAL RIGHTS MANAGEMENT
Culture in the digital environment, after a drastic reduction in the cost of storage and editing, allowed remixing and faster sharing than in the analog age. The result of this new content is no longer published or prese...
ADVERGAMING AND BRAND RELATION
In 1994, internet advertising which is emerged by the telecommunication company AT & T by giving out a banner advertisement to an internet magazine called “HotWired”; with the development of information technology to...
TRANSFORMATION OF SOCIAL MOVEMENTS IN THE NEW DIGITAL AGE
Transformations at technological economical, political, social and cultural fields within historical process has been effecting all units of society. Herewith, transformation which occurs in field of human activity, gene...