INTRAPERSONAL RELATIONS AS THE BASIS OF NON-PROFIT ORGANIZATIONS’ FUNDRAISING
Journal Title: Volumina Jurassica - Year 2016, Vol 17, Issue 2
Abstract
The article presents the fundamentals of fundraising, as the key condition of the function-ing and development of non-profit organizations. Using this background, the importance of human capital and interpersonal relations for the achievement of non-profit goals was presented. The article highlights the importance of communication for the purpose of fundraising, focusing on its trans-actional and relational aspect. Communication is a component of organizational identity and affects confidence in non-profit organizations. Practical examples illustrate the discussed issue, demonstrat-ing how vital, for the collection of funds for statutory activities of NGOs, are: implementation of the principles of relationship management and direct, emotional communication with potential donors.
Authors and Affiliations
Ewa Prymon-Ryś
Keywords
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