Introduction and Organization of Marketing Controlling in the Trading Companies of Ukraine
Journal Title: The Advanced Science Journal - Year 2010, Vol 2010, Issue 2
Abstract
Business environment of the companies at the present stage of Ukrainian economy development is characterized by its instability, the marketing ideas and concepts become obsolete. It is the marketing controlling, which is to help the director of trading company to focus on the customers’ needs; to ensure the development and implementation of the coordinated marketing efforts aimed at achieving the objectives of the company; to timely adjust the marketing strategies, while providing significant cost savings by reducing distribution costs and increasing goods turnover.
Authors and Affiliations
A Polonsky, E Hasylo, T Polonskaya
Keywords
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