Inverted U-shaped model: How frequent repetition affects perceived risk
Journal Title: Judgment and Decision Making - Year 2015, Vol 10, Issue 2
Abstract
We asked how repeated media reports on technological hazards influence an individual’s risk perception. We looked for two contradictory effects, an increasing effect of repetition on perceived risk with the first few repetitions and a decreasing effect with later repetitions, leading to the inverted U-shaped pattern. In an experiment, we demonstrated the inverted U-shaped relationship between the repetition and perceived risk in the context of food risk. The finding broadens the range of mere-exposure effects and indicates that exposure to risk information can be a double-edged sword, which brings either an increasing or a decreasing perceived risk.
Authors and Affiliations
Xi Lu, Xiaofei Xie and Lu Liu
Keywords
Related Articles
- EP ID EP678175
- DOI -
- Views 109
- Downloads 0
Bayesian methods for analyzing true-and-error models
Birnbaum and Quispe-Torreblanca (2018) evaluated a set of six models developed under true-and-error theory against data in which people made choices in repeated gambles. They concluded the three models based on expected...
Biases in choices about fairness: Psychology and economic inequality
This paper investigates choices about “distributional fairness” (sometimes called “distributive justice”), i.e., selection of the proper way for resources to be distributed in group. The study finds evidence that several...
Myopic loss aversion: Potential causes of replication failures
This paper presents two studies on narrow bracketing and myopic loss aversion. The first study shows that the tendency to segregate multiple gambles is eliminated if subjects face a certainty equivalent or a probability...
An attempt to clarify the link between cognitive style and political ideology: A non-western replication and extension
Previous studies relating low-effort or intuitive thinking to political conservatism are limited to Western cultures. Using Turkish and predominantly Muslim samples, Study 1 found that analytic cognitive style (ACS) is n...
The impact of time limitation: Insights from a queueing experiment
We experimentally explore the effects of time limitation on decision making. Under different time allowance conditions, subjects are presented with a queueing situation and asked to join one of the two given queues. The...