Investigate the Costumer Satisfaction from online Banking (E-Banking) and Attracting Deposits
Journal Title: International Journal of Advanced Biotechnology and Research. - Year 2016, Vol 7, Issue 1
Abstract
ABSTRACT Customer satisfaction is a critical issue for modern organizations. Because customer satisfaction increases customer loyalty and loyal customers would spent more money on goods or services of the organization and encourage others to use them. Banks as one of the main service organizations, are responsible for the guidance and support many of the economic activity of society to be able to meet the expectations and demands of customers. Banks provide various benefits and services competitive and restructure their services towards the use of technology in order to meet the fast changing needs of customers. Internet banking in all countries around the world are rapidly expanding due to the convenience and ease of conducting transactions quickly. This study examines customer satisfaction from online banking and its impact on bank deposits. The study population is the users of online banking services Abadan's Bank Melli branch and the sampling is simple random. Sample size was based on a sample of 305 people; but because of limitations in collecting and completing, the questionnaire distributed and filled by 216 people.The data obtained were analyzed using spss software and lizrel. The results of the analysis showed that the ease of online services, web design, support, transaction speed, security, information content, have a direct impact on customer satisfaction and customer satisfaction has a direct impact on attracting deposits. Attracting deposits also has a direct effect on strength and enhance the credibility of bank lending.
Authors and Affiliations
Ebrahim Albonaiemi and Fatemeh Akbari
Keywords
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