Investigating Sport Tourists’ perceived Attributes of Muay Thai, Event Satisfaction and Behavioural Intentions of Attending Future Events
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 6
Abstract
The purpose of this study was to investigate which determinants of the theory of planned behaviour (attitudes, subjective norms and perceived behavioural control), perceived attributes and event satisfaction are the best predictors of behavioural intentions in attending future Muay Thai events in Thailand. Data were collected from 209 subjects comprising of foreign sport tourists who attended Muay Thai events at Sanam Muay Rajadamnern stadium and Sanam Muay Lumpini stadiums in Thailand. The questionnaire consisted of instruments modified from Ferreira and Armstrong (2004), Shonk (2006) and Cunningham and Kwon (2003). The finding indicated that subjective norm (R2change = .251) or 25.1% of the total variance was the best predictor of tourists’ behavioral intentions in attending future Muay Thai events, followed by game attractiveness (R2change = .045), perceived behavioral Control (R2change = .037), cost (R2change = .025), and event satisfaction (R2change = .019). The results of the study were discussed in light of earlier findings concerning of intending sports events.
Authors and Affiliations
Arporn Popa, Aminuddin Yusof, Soh Kim Geok
Keywords
Related Articles
- EP ID EP614043
- DOI 10.6007/IJARBSS/v7-i6/3003
- Views 146
- Downloads 0
The Mediating Effects of Employee Competency on the Relationship between Training Functions and Employee Performance
This paper aims to explain the relationship between training functions and employee performance and also to examine the mediating effects of employee competency on the relationship between training functions and employee...
Model Proposal for Islamic Supervisory Boards in Financial Institutions
Islamic finance is a sector with growth potential. Muslims with religious sensitivity have started to bring their savings which used to be idle into the economy through the participatory banking, trusting them operating...
Competitive Influence Factors among Bumiputera Furniture Manufacturer
Factors influencing the decline of export value among Bumiputera furniture manufacturer have been discussed previously. Although the furniture industry contributes the largest number in export value, the participation am...
Teachers' Motivational Perceptions and Students' Academic Achievement at Oman Public Schools
Motivation is an essential factor which affects students’ participation and engagement in their classwork and academic achievement and grades. The main purpose of this research is to identify the level of teacher motivat...
Outdoor Adventure Tourism: Exploring the Spiritual Dimension of Wellness
This study explored the spiritual dimension of wellness within the context of outdoor adventure tourism. Specifically, it analyzed the definition of the term spiritual as it was understood by participants of outdoor adve...