Investigating Sport Tourists’ perceived Attributes of Muay Thai, Event Satisfaction and Behavioural Intentions of Attending Future Events
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 6
Abstract
The purpose of this study was to investigate which determinants of the theory of planned behaviour (attitudes, subjective norms and perceived behavioural control), perceived attributes and event satisfaction are the best predictors of behavioural intentions in attending future Muay Thai events in Thailand. Data were collected from 209 subjects comprising of foreign sport tourists who attended Muay Thai events at Sanam Muay Rajadamnern stadium and Sanam Muay Lumpini stadiums in Thailand. The questionnaire consisted of instruments modified from Ferreira and Armstrong (2004), Shonk (2006) and Cunningham and Kwon (2003). The finding indicated that subjective norm (R2change = .251) or 25.1% of the total variance was the best predictor of tourists’ behavioral intentions in attending future Muay Thai events, followed by game attractiveness (R2change = .045), perceived behavioral Control (R2change = .037), cost (R2change = .025), and event satisfaction (R2change = .019). The results of the study were discussed in light of earlier findings concerning of intending sports events.
Authors and Affiliations
Arporn Popa, Aminuddin Yusof, Soh Kim Geok
Indigenous Knowledge among Iban Kua’ in Samarahan District, Sarawak: Some Observations
This paper presents some findings of a study and observations on indigenous knowledge (IK) among Iban Kua’ and uses of natural resources in Samarahan District, Sarawak. Like the other Iban in Sarawak, Iban Kua’ in Samara...
The Relationship between Students Satisfaction and their Academic Performance among Public Relations Degree Students in UiTM Alor Gajah Melaka
A study was done to provide a professional evaluation of Public Relations degree students. Such a study had not been completed in the past and was needed to align student services with the mission, long-range goals, and...
A Review for Improving Software Change using Traceability Model with Test Effort Estimation
Maintaining a software system includes tasks such as fixing defects, adding new features, or modifying the software (software changes) to accommodate different environments. Then, the modified software system needs to be...
The Understanding of Terengganu Muslim Community Concerning Health Care Practice of Prophet Muhammad SAW
This article is based on a survey on Muslim patients in Terengganu in relation to their understanding and acceptance towards health practice by the Prophet Muhammad. There are many peoples of Terengganu contracting diabe...
The Aesthetics in the Poems of Patience of Imam Shafi’i Rahimahullah
Aesthetics is regarded as the finest value in a piece of literature that is not only measured through its explicit expressions, but also includes the implicit expressions. Each element involved that makes the literature...