Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers
Journal Title: Alphanumeric Journal - Year 2016, Vol 4, Issue 2
Abstract
In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint analysis. Research results especially on women and men consumers were analyzed separately and aimed to find different criteria for consideration in the choice of ice-cream.
Authors and Affiliations
Gamze Özel, Rıdvan Ceylan
Keywords
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- EP ID EP197647
- DOI 10.17093/alphanumeric.277739
- Views 142
- Downloads 0
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