Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers
Journal Title: Alphanumeric Journal - Year 2016, Vol 4, Issue 2
Abstract
In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint analysis. Research results especially on women and men consumers were analyzed separately and aimed to find different criteria for consideration in the choice of ice-cream.
Authors and Affiliations
Gamze Özel, Rıdvan Ceylan
Keywords
Related Articles
- EP ID EP197647
- DOI 10.17093/alphanumeric.277739
- Views 154
- Downloads 0
An Investigation For The Determination Of Customer Satisfaction About Furniture Designs Used In Thermal Hotel Business
In this study, it was aimed to determine the satisfactions of customers staying in thermal hotels on furniture design in thermal hotels. To this end, a 42 questioned survey prepared by the researchers was conducted among...
The Relationship Between Bank Loans And Economic Growth In Turkey: 1995-2010
In this study, we aim to determine the direction of the relationship between the economic growth and total credits of Turkish Banks. Accordingly, we analyzed this relationship for the period 1995-2010, by using quarterly...
Determination of Factors Affecting Internal Migration in Turkey with Panel Data Analysis
Migrations which have a long past as the historyof mankind not only make to the people change their residance but also cause a good deal of social, cultural, economical and political consequences. In order to decrease th...
Performance Evaluation In Family Physician: The Application of TOPSIS Multi-Criteria Decision Making Method
In this study, a performance analysis was carried out for the Family Practice application offered to the public by the Ministry of Health. Performance management serves a different purpose in public sectors which provide...
Combined Multi-Criteria Decision Making Approach Based on MACBETH and MULTI-MOORA Methods
Various Multi-Criteria Decision Making (MCDM) methods have been developed to support decision making process. The main aim of all MCDM methods is to obtain ranking of the alternatives and select the best one under confli...