Investigating the relationship between personality traits and general health with addiction to purchase (obsessive purchase)
Journal Title: Marketing and Branding Research - Year 2017, Vol 4, Issue 3
Abstract
The aim of this study was to investigate the relationship between personality traits and general health with addiction to purchase (obsessive purchase) among the students of Islamic Azad University of Yazd. Using personality traits and mental health variables as independent variables and addiction to purchase as the dependent variable, hypothesis of research is formed. The study was an applied research adopting a survey method and it was based on survey correlation using questionnaires. The statistical population of this research was students of business management. Simple random sampling method was used and a total valid sample of 224 was collected. Data analysis using the PLS software was done and the results showed that the trait neuroticism, flexibility, agreeableness trait, somatic symptoms and impaired social functioning as personality characteristics do not have significant effect on obsessive purchase but extraversion personality characteristic have a significant impact on obsessive purchase and the impact value is 0.20 and positive. Therefore, it can be concluded that as soon as the members have more extraversion characteristic, their obsessive purchase increases and compulsive personality trait has a significant impact on obsessive purchase. The impact value is 16.0 and negative; so we can conclude that if people have less responsibility, obsessive purchase will increase. Anxiety has a significant impact on obsessive purchase and the impact value is 24.0 and positive. So it can be stated that as soon as people have more anxiety, the obsessive purchase increases.
An investigation into the impact of ownership structure on the level of cash holdings in the companies accepted in Tehran Stock Exchange Market
Liquidity of a company is the ability to meet cash commitments before the deadline. Selecting from cash spending or cash holdings by the managers is of great importance for the owners of the company. Various factors can...
Location and key success factors of special economic zone in Thailand
This paper proposes a selection of different types of Special Economic Zone (SEZ) in Thailand. Following this, the locations and key success factors of SEZs in Thailand are also provided. The first part of the paper pres...
Bulgarian Film Industry: Assessment through Market Mapping
This article is based on the annual empirical survey on the mapping of cultural and creative industries conducted by the Observatory of Cultural Economics - Sofia. The survey covers the period 2008–2015, which allows the...
Usage of health-themed public service announcements as a social marketing communication tool: A content analysis related to public service announcements in the republic of Turkey, ministry of health’s web site
Public service announcements are informative short films that are made with the purpose of increasing the awareness of the society and/or creating behavioral changes. Also, they are communication tools used within the co...
Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector
The paper discusses the issue of utilization of the major online public evaluation platforms as Facebook and Google, more specifically describes the methods and ways of their utilization in the field of healthcare provid...