Investigation of Integrated Marketing Communications to the Buyer in the Retail Trade Network
Journal Title: Економічний часопис Східноєвропейського національного університету імені Лесі Українки - Year 2016, Vol 4, Issue
Abstract
Overview scientific approaches to the specific functioning of integrated marketing communications at point of sale; described five major influence over buyers in the retail trade network; results of research and analyzes the effectiveness of the impact of integrated marketing communications in the retail trade network shoes «Chobitok».
Authors and Affiliations
Alla Lialiuk, Ivanna Koniukh
Keywords
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- EP ID EP433650
- DOI 10.29038/2411-4014-2016-04-54-59
- Views 114
- Downloads 0
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