INVESTIGATION OF THE EFFECTS OF ADVERTISING ACTIVITIES ON MARKETING IN HEALTH SERVICES
Journal Title: International Journal of Research in Social Sciences - Year 2017, Vol 7, Issue 5
Abstract
In order to investigate the effect of advertising activities on marketing from the viewpoints of the students of health sciences, {this study] was prepared as complementary. The survey were administered to 280 students studying in Faculty of Health Science, Selcuk University. The study group expressed that they viewed an advertisement as promoting a goods and service with a score of 61.5%. Among the information resources the patients use to choose hospital, 96.3% expressed that they paid attention the title of hospital and physician. In promoting the institutes presenting healthcare, advertisement is the first prior step. But in our study, it was concluded that advertisement can give a pre-information about hospital with the rate of 62.3%, but that advertisements do not always give with the rate of 46.9. That the way of how health managers can effectively use the marketing factor is specified; and that it makes contribution to literature.
Authors and Affiliations
Fatma Ciftci Kirac,Ramazan Kirac And Rifat Bozca
Keywords
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