Investigation of the Relationship between Integrated Product Development Process and Customer Satisfaction with the Mediating Factor of Effectiveness (Success) of New Product Development and Product Design Glitches: Case Study in Saipa Automotive Man
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 8
Abstract
Integrated product development processes are based on sharing the knowledge between the suppliers and customers, and internal features of the organization could lower the difficulties of designing a new product in the new-product-development projectwhich ultimately results in customers’ satisfaction. Althoughso much attention is paid to the cost and time, the success rate in new projects is still low. Difficulties in designing new products in integrated product development process can lead to high costs and time-consuming processes and postpone the development process. Some studies have suggested a negative relationship between knowledge sharing and product designing difficulties.According to the past studies and using a population of 279 people including managers, employees, and engineers in Saipa Car Making Company a model has been suggested to investigate the relationship between integrated product development process knowledge sharing and customers’ satisfaction with new product development as a mediator. Structural Equations Method (SEM) and SPSS software and LISREL were used for this purpose. The results show that there is a significant relationship between the variables in question.
Authors and Affiliations
Dr. Morteza Maleki Minbashi| Assistant Professor, Faculty of Economics & Management. Semnan University, Semnan, Iran, Dr. Azim Zarei| Assistant Professor, Faculty of Economics & Management. Semnan University, Semnan, Iran, Somayeh Aghayan| Master of Business Administration, Faculty of Economics & Management. Semnan University, Semnan, Iran. email: somayeh.aghayan@gmail.com
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