Is Media Divergence Responsible for Labeling and Creating Moral Panic towards Certain Ethnic Groups post Catastrophic Events?
Journal Title: Journal of Advanced Research in Journalism & Mass Communication - Year 2017, Vol 4, Issue 3
Abstract
Media has either been touted as a hypodermic needle , directly impacting the audience or regarded as an indirect reinforcer of pre-existing messages and thoughts. Different media channels - from newspapers to digital media are now existent to amplify and spread any idea, opinion or thought among the masses. Propaganda is more possible now than ever with a multitude of channels available at the disposal of the elite. Though we consider the present masses as active , dynamic audiences, the subtle manner in which propaganda is carried out, cannot be controlled. So, what role does the fourth estate play with regards to the aftermath of a catastrophic event like the 9/11 attack of USA? And how do the masses react? It has often been observed that fear is spread like wildfire among the divergent media channels available to us. This fear is effectively used to target the communities to which the perpetrators belonged to. These communities are often unfortunately labelled as breeder’s of violence by media. This research paper aims to understand the extent to which this labelling has created a negative opinion among the masses about such communities. A survey will be conducted to measure the negative opinion generated towards certain communities post the 9/11 attack of USA and the 26/11 attack of Mumbai. The research aims to prove the hypothesis that catastrophic events act as triggers towards creating a negative opinion about certain groups of people.The labelling theory by Howard Becker will be used as theoretical framework.
Authors and Affiliations
Apoorva Ravi
Keywords
Related Articles
- EP ID EP273295
- DOI -
- Views 79
- Downloads 0
Digital Platforms and Tamil Film Industry: The New Business Horizons
Distributing films is that the ending of the film creating that follows Pre-production, production and then post-production of the moving picture. There are many necessary stages before distribution of the moving picture...
A Study on Portrayal of Children in Tamil Television Serials
Television plays a vital role in the form of communication for children’s. From the beginning Back from the days of media reports on how media has successfully presented and caricatured the children. In this paper we hav...
Political Communication of Digital Banner in Chennai
In the age of internet in states like Tamilnadu political communication is enacted primarily through medium like digital banners. In this context, studying political banners with political economy approach is relevant an...
Media Coverage of Nasik Kumbh Mela
Kumbh Mela is a symbol of Hindu Religion and it comes every 12 years at Nasik, Haridwar, Ujjain and Allahabad. Various media houses cover this mela including print, electronic and web media. In this connection, the impor...
Communication Media and the Ensuing Social Activism
Communication media are crucial to the development of any mass movement (Palmer, 1971). This paper is an attempt to study, quantitatively, the behavioural changes occurring in the millennials belonging to the Union Terri...