Is the Need to Evaluate a Real Consumers’ Need?
Journal Title: BAR: Brazilian Administration Review - Year 2009, Vol 6, Issue 2
Abstract
Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From the evidence reported in the study, the validity of the NES scale is poor and its dimensionality questionable. The alpha value was above .70 in only one of the three dimensions. Furthermore, the outcomes did not suggest that the NES is a unidimensional scale, as originally constructed. Moreover, a formative (vs. reflexive) scale model presented the best adjustments from the concurrent models.
Authors and Affiliations
Vieira, Valter Afonso
Regional Cluster, Innovation and Export Performance: An Empirical Study
Regional clusters and innovations in product and processes are found in the literature as important determinants of firms’ export performance. However, this relationship is still controversial and very highly constraine...
A Proposed Architecture for Implementing a Knowledge Management System in the Brazilian National Cancer Institute
Because their services are based decisively on the collection, analysis and exchange of clinical information or knowledge, within and across organizational boundaries, knowledge management has exceptional application a...
The Role of Experiential Knowledge and Subsequent Investment Decisions on the Profitability of Japanese Companies in Brazil
This study attempts to empirically investigate how firms’ experiential knowledge and the decision to invest sequentially in the host country are associated with the performance of their overseas subsidiaries. This resea...
The Role of Home Country Political Resources for Brazilian Multinational Companies
This paper aims to analyze the interactions between home country governments and Developing Country Multinational Companies (DMNCs). Drawing on evidence from the Brazilian political environment and Brazilian multinatio...
Organizational Culture and Discourses: a Case of Change in a Brazilian Public Organization
This work analyses the use of the discourse as a strategy for the dissemination of new cultural values in a State Secretary beginning in 1995. For this purpose, discourse analysis was used according to the concept by Fi...