ITERATION AND CHALLEGES IN MOBILE BANKING
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2017, Vol 7, Issue 6
Abstract
Retail Marketing has undergone a high-tech makeover over the past few years. Typically slow to react to technological change, retail banks are finally recognizing the benefits it provides to consumers as well as the cost savings it gives the firm. One of banking‟s initial forays into technology was the introduction of the now ubiquitous automatic, or ATM, as an alternative to human bank tellers. Today, ATMs can handle all sorts of common banking transactions in addition to cash withdrawals, such as accepting deposits, transferring balances or paying bills. With the advent of mobile devices and the popularity of the app economy, these financial institutions are now transitioning to mobile banking. The increased prevalence of mobile phones provides exciting opportunities for the growth of mobile banking (m-banking). This paper reviews the emerging research literature on banking. It presents a classification framework for m-banking research based on 65 m-banking papers published between 2000 and mid-2010 in Information Systems (IS), technology innovation, management, and marketing journals, and major IS conferences. These papers are classified into five main categories: m-banking overview and conceptual issues, Features & Benefits of Mobile Banking, Current operating practices of commercial banks, Mobile banking/payment practices in Indian Commercial Banks and Challenges in India strategic, legal and ethical issues. It is expected that the comprehensive list of references and assessments presented in this paper will provide a useful anatomy of young mbanking literature to anyone who is interested in m-banking and help stimulate further interest.]
Authors and Affiliations
Mrs. R. Saranya, V. S. Prabhu.
Keywords
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