IZAZOVI INTERNACIONALIZACIJE USLUGA NA GLOBALNOM TRŽIŠTU -CHALLENGES OF INTERNATIONALIZATION SERVICE ON GLOBAL MARKETS
Journal Title: EMC Review: Časopis za ekonomiju i tržišne komunikacije - Year 2016, Vol 6, Issue 2
Abstract
Before a company decides to sell their products and services abroad, theymust fully understand the international marketing environment. The international environment, in the last two decades, has been creating new opportunities and problems. World trade and investment have grown rapidly thanks to attractive markets, especially in Western and Eastern Europe, China and Russia. As a result, the international financial system has become more complex, and companies involved in international trade are faced with rising trade barriers that were set to protect the domestic market from foreign competition. All the companies that compete in intern ational markets must first understand the international trading system. When sold in other countries, companies are faced with various limitations. Opportunities for export of services are large and growing. However, since trade creates jobs and holds the key to economic growth, the whole world wants a share in the growing service sector. The combination of environmental factors that contribute to the success of the organization in the local market, may be absent in foreign markets. This can lead to the failure of attempts to export the service formula. Global competition will continue to grow, which requires a better understanding of international service concepts, problems and challenges. Pre nego što se kompanija odluči da prodaje svoje proizvode i usluge u inostranstvu, mora u potpunosti razumeti internacionalno marketing okruženje. U međunarodnom okruženju zadnje dve decenije stvaraju se i nove mogućnosti i problemi. Svetska trgovina i investiranje su rasli veoma brzo zahvaljujući atraktivnim tržištima, pre svega u Zapadnoj i Istočnoj Evropi, Kini i Rusiji. Zahvaljujući tome, internacionalni finansijski sistem je postao kompleksniji, a kompanije koje učestvuju u međunarodnoj razmeni susreću se sa sve većim trgovinskim barijerama koje su podignute da zaštite domaća tržišta od strane konkurencije. Sve kompanije koje se takmiče na međunarodnim tržištima moraju najpre razumeti međunarodni trgovinski sistem. Kada prodaju u drugim zemljama, kompanije su suočavaju sa raznim ograničenjima. Mogućnosti za izvoz usluga su velike i rastuće. Međutim, zato što trgovina stvara poslove i drži ključ ekonomskog rasta, čitav svet želi udeo u rastućem uslužnom sektoru. Kombinacija ambijentalnih faktora koji doprinose uspehu organizacije na domaćem tržištu, mogu biti odsutni na stranim tržištima. Ovo može dovesti do neuspeha pokušaja da se izveze uslužna formula. Globalna konkurencija će nastaviti da raste, što zahteva bolje razumevanjeinternacionalnih uslužnih koncepata, problema i izazova.
Authors and Affiliations
Maja Đokić, Biljana Lukić, Meri Nešković
Keywords
Related Articles
- EP ID EP247413
- DOI 10.7251/EMC1602263DJ
- Views 81
- Downloads 0
THE EFFECT OF COGNITIVE AND EMOTIONAL BIASES ON THE CAPITAL STRUCTURE DECISIONS: A LITERATURE REVIEW
Each decision-making process is an important cognitive and emotional process which is open to the emotional effect. Individuals make a decision about a future uncertainty either to feel good or maximizing gain by minimiz...
MODELIRANJE POSLOVNO – EKONOMSKIH STRATEGIJA KAO PLATFORME INVESTICIONE POLITIKE U USLOVIMA RIZIKA - MODELLING OF BUSINESS-ECONOMIC STRATEGIES AS A PLATFORM OF INVESTMENT POLICY IN THE RISK EXPOSURE
Investment policy and investing represent essential tasks, and also major issues of almost all socio-economic systems. Investing stands for a development platform and is necessary for survival of market and economic syst...
ANTICIPATIVNO UPRAVLJANJE DEVIZNIM RIZIKOM U VANJSKOTRGOVINSKOM POSLOVANJU - ANTICIPATIVE MANAGEMENT OF A CURRENCY RISK IN FOREIGN TRADE
Foreign trade is an exchange of material and non-material goods across international borders and territories. Every business, including international trade, is exposed to risks due tos udden and unexpected events. Those...
STUDENT SATISFACTION WITH FEES BASED ON THE KANO MODEL (CASE STUDY- PAN-EUROPEAN UNIVERSITY APEIRON)
A customer has certain expectations from products and services (such as their quality and price) prior to making a purchase whether consciously or not, and a certain degree of satisfaction after the purchase. Meeting or...
COMPETITIVE HIGHER EDUCATION FOR MODERN LABOUR MARKET
An important task of higher education systems is to produce human resources who will build upon previous scientific insights and thus promote research, i.e. achieve breakthroughs that can be used for economic development...