Japan's Cool Strategy and the Outcome of Japanese Cultural Diploamcy in Malaysia
Journal Title: SINERGI: Journal of Strategic Studies & International Affairs - Year 2023, Vol 3, Issue 1
Abstract
This analysis explores how the Cool Japan strategy is utilized for Japanese cultural diplomacy and soft power in Malaysia. By examining Google's consumer sentiment analysis towards familiar Japanese brands, images, icons, and products in the Malaysian market, the findings suggest that the success of Japanese cultural diplomacy efforts primarily influences Japan's positive image and perception among the Malaysian public.
Authors and Affiliations
Rohayati Paidi
Keywords
Related Articles
- EP ID EP720093
- DOI https://doi.org/10.17576/sinergi.0301.2023.10
- Views 94
- Downloads 0
Abolishing Military and Cultivating Pacifism in Costa Rica: Reflective but Limited Peace?
Existing literature on peace, security and civil-military relations in Latin America only recently recognises the historical institutional sources of Costa Rican exceptionalism. While the Cold War's security predicament...
Against All Odds? Blue Economy and Blue Ocean Maritime Strategy in Seychelles and Mauritius
Does Blue Ocean become the perfect mantra for reaching desired developmental goals? Blue Economy is an essential sustainable development framework for coastal and island states who rely on the ocean and marine resources...
"If there is a Declaration of War, We Welcome the War": Undi-18, TikTok Election and Normalisation of Violence
Malaysia's democracy has come under attack due to the radicalisation of young and first-time voters on social media platforms. The widespread usage of TikTok as a primary campaign battleground by the political parties du...
Book Review: Islam Beyond Borders: The Umma in World Politics by James Piscatori and Amin Saikal, Cambridge University Press, 2019, 361 pp, ISBN: 1108740553
Abstract: Book Review: Islam Beyond Borders: The Umma in World Politics by James Piscatori and Amin Saikal, Cambridge University Press, 2019, 361 pp, ISBN: 1108740553 This book review is written in English. It is a re...
Youth Participation in Local Process: Reflections of Bangsamoro Youth in Policymaking in Malaysia
This note details our reflections on participating in an academic visit and learning exchange on public policymaking in Malaysia. The Institute of Public Policy and Management (INPUMA) at Universiti Malaya and The Bangsa...