Jeevan Bindi : Issues and Challenges
Journal Title: Research Journal of Philosophy & Social Sciences - Year 2017, Vol 0, Issue 1
Abstract
The Jeevan Bindi or the Life-Saving Dot seems like a brilliantly simply idea. According to the claimers the iodine-coated bindis will provide users with their daily dose of the essential element through the skin on their foreheads. Dr PrachiPawar, president of the Neelvasant Medical Foundation and Research Centre that partnered with Grey to distribute the bindis in Nashik, explains that the stickers, which are coated with 150-200 micrograms of iodine, are supposed to work like a nicotine patch. Dr ChandrakantPandav, professor and head of the Centre for Community Medicine at the All India Institute of Medical Sciences says that the body will take up only what it requires but it has to go internally first,” said “If I have 500 micrograms and my body needs only 150 micrograms, the rest will be excreted in urine. Dr. Pandav said applying iodine to the skin might work, provided that it is in a high concentration. A solution to a medical problem like iodine deficiency typically needs many tests and the success of the Jeevan Bindi would depend on passing those tests. “Urinary iodine estimation is the gold standard to know what is happening to the iodine metabolism, the second one is radio-iodine uptake, and the third is the thyroid hormones.” There has been no follow-up in the Jeevan Bindi campaign to see if the bindi-wearing women’s iodine-related health problems have been addressed. But the idea of incorporating Iodine in Bindi or Sticker which is used by many of Indian women as culture, custom, beauty tip and fashion is a good idea. Where there is less work naturally there is lot of scope for research in life science. So its responsibility of life science people to look into the possibilities of iodine bindi scientifically by more and more research, thus contributing to the betterment of mankind health.
Authors and Affiliations
Vijaya U Patil
Keywords
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