КАК ДОСТИЧЬ УСПЕХОВ В МАРКЕТИНГЕ С ПОМОЩЮ ПСИХОЛОГИИ
Journal Title: International Journal of Innovative Technologies in Economy - Year 2017, Vol 1, Issue 6
Abstract
When we speaking about marketing, we immediately represent the market, advertising, branding, PR, price, communications, consumer, etc. But besides the abovementioned in marketing, very importat are the psychological elements, all sorts of nuances related to psychology. Аnd most importantly you need a correct combination of psychology and marketing Having discovered the psyche of a man, it is possible to influence him by simple psychological means. And this is not only in psychology, but in other disciplines, for example, in the economy. There is no such thing as a real growth where psychology does not exist. Since the dawn of time, elements of psychology have been widely used in the economy, and especially in marketing and management, but the disclosure of this has occurred in the last decade. Marketing is one of those branches of the economy where the features of psychology are most used. Most importantly, these elements should be used in such a skilful manner that the consumer did not feel and did not even anticipate that the dominant here is psychology, not economics or marketing. In marketing, disciplines such as advertising, consumer behavior, competitors, price most require psychological skills. Because without this it is impossible to influence the subconsciousness of the person and convince him to buy this or that product.
Authors and Affiliations
Армине Гагиковна Минасян, Левик Грантович Агаджанян
Keywords
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