Kampung Kreasi, Waste Recycling-Based Social Tourism Program: Turning a Slum Area into a Tourist Destination
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 10
Abstract
As a market leader for lubricant manufacturers in Indonesia, Pertamina Lubricants continues to increase company value while providing sustainable benefits and added value to stakeholders and the environment. The establishment of Kampung Kreasi is Pertamina Lubricants’ Corporate Social Innovation (CSI) initiative by turning Sidokumpul village, Gresik district into an ecotourism destination through waste management, small land utilization, cultural preservation, and capacity building for community groups. CSI is related to the company’s core business and competency that can be developed through Life Cycle Assessment (LCA). Moreover, CSI is creating shared value, and the benefits of the CSI program are perceived directly by both the targeted group and the company. The effectiveness of CSI is measured by the Social Return On Investment (SROI) method, intended to determine the outputs and outcomes perceived by various stakeholders and also determine the comparison (ratio) between investment and benefits quantitatively. SROI measurement for Kampung Kreasi Program was organized using an evaluative method by measuring the impact generated over the past 3 years through in-depth interviews with members of youth organizations, tourism awareness groups, family empowerment programs, the Sidokumpul village government, and beneficiary communities. The results of the SROI analysis show that the benefit value is IDR 932,305,501 compared to the investment value of IDR 175,399,800. In other words, every investment of IDR 1 in the Kampung Kreasi program can produce benefits of IDR 5.32 (SROI = 1: 5.32).
Authors and Affiliations
Wahyudi, Fendy Eko, Subhan, Muhammad, Asniar, Distra, Betie Febriana
Keywords
Related Articles
- EP ID EP721475
- DOI 10.47191/ijmra/v6-i10-16
- Views 67
- Downloads 0
Shifting Identities of Kashmiri Women
Secularism and Islamic Law are two of the most important factors in understanding the socio-religious aspects of Muslim society in non-Muslim nations. When it comes to Muslim Personal Laws, in India, a Muslim may choose...
Evaluation of Teaching Specialty in Head and Neck Surgery in the Curriculum of Medical Courses in Fortaleza, Ceará
Introduction: Head and neck cancer is highly prevalent, but most tumors are identified late, compromising treatment, prognosis and patient survival. That is why it is important to include the Head and Neck Surgery disci...
The Effectiveness of Problem-Based Learning Model on Creative Thinking Skills in Class V Elementary School in Wonogiri Sub-District
IPAS learning requires creative thinking skills in the teaching and learning process. This study aims to determine the effectiveness of the Problem Based Learning learning model on creative thinking skills in grade V IPA...
Statistical Analysis of the Best Athlete (MPV) in the Men’s Grand Final in the 2023 Proliga Volleyball Competition
This research was motivated by the determination of the best athlete (MPV) in the PLN Mobile Proliga 2023 competition in Yogyakarta. The purpose of this study was to select the best athletes in the team that won the comp...
Research, Direct Construction form Optical Characteristics – OCR using Department Technology
Optical character recognition – using a deep learning technique that describes an overview of optical character recognition, the basic steps in the optical character recognition problem. At the same time, the thesis intr...