Key Aspects of Company Competitiveness Management
Journal Title: Бізнес Інформ - Year 2013, Vol 1, Issue 0
Abstract
he article deals with the essence of the concepts of "competitive" and "competitive advantage". The main approaches to the management of enterprise competitiveness in the modern world are analyzed. It is concluded that the main needs of the modern enterprise management competitiveness is to determine scientific substantiation of strategic competitive advantage and the solution of the retention of the achieved level for a long time
Authors and Affiliations
Larisa Chumak, Liliya Garkavaya
Keywords
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