Key CSR Practices and Their Contribution towards Business- A Study of Selected SMEs in Punjab, India
Journal Title: Saudi Journal of Business and Management Studies - Year 2016, Vol 1, Issue 2
Abstract
Abstract: Small & Medium Enterprises (SMEs) play a major role in global economic growth in terms of their contribution to industrial employment, output and exports. This sector was never taken into account for deliberations and conventional approach to CSR and generally assumed to be the part of large companies. This study explores key corporate social responsibility (CSR) practices and their contribution towards business. On the basis of literature review a questionnaire was developed and it divided into two parts, first part dealing with the key CSR dimensions/practices and the second part dealing with the impact of CSR activities on business performance. Thus it will be concluded that among all CSR dimensions SMEs were not giving much importance to employee and social dimensions. Therefore, it will be suggested that focusing on all dimension will lead to huge positive impact on the SMEs in form of increasing reputation and brand awareness, increase in sales and productivity and operational cost. Keywords: CSR, SMEs, Operational costs, Dimensions
Authors and Affiliations
Abhishek Tripathi, Anupama Bains
Keywords
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