KEY PERFORMANCE INDICATORS OF SOCIAL MEDIA IN ENTERPRISE MANAGEMENT
Journal Title: Polish Journal of Management Studies - Year 2018, Vol 18, Issue 2
Abstract
Enterprise management in an international perspective, whose conditions, processes, instruments and consequences consciously go beyond the borders of one country, requires the selection of the best actions in the specific conditions, their ways of implementation and monitoring of results, this also applies to information channels which are social media, allowing interaction between users through the exchange of information, knowledge, opinions and comments. The objective of the paper is to present and assess the research results concerning the indicators supporting the measurement of performance in social media. The development of the paper required some literature studies of scientific publications on social media in the context of strategic management and the analysis of case studies representing the solutions in the field of social media applied in selected enterprises. In methodological terms, two-stage approach was used: the first stage was the identification and ordering of the views on the indicators of assessment of social media based on the materials from specialized literature, the second stage included the exposure of theoretical suggestions which explain the problem of the measurement and assessment of the use of social media in enterprise management. The value of the presented solutions in the field of the indicators applied consists in the possibility of their use in the practice of improvement in social media assessment tools and even management control in this field.<br/><br/>
Authors and Affiliations
Helena Kościelniak
Keywords
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- EP ID EP428611
- DOI 10.17512/pjms.2018.18.2.14
- Views 81
- Downloads 0
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