KNOWLEDGE VERSUS CREATIVITY: WHICH OF THEM REALLY MATTER?
Journal Title: Challenges of the Knowledge Society - Year 2016, Vol 6, Issue 0
Abstract
It is common opinion that knowledge management practices and creativity are very important factors for firms facing a turbulent and dynamic environment. Knowledge and creativity in fact are a helpful support for managers that have to make decisions under uncertain and complex conditions: they are not only complementary but also synergic in the problem solving process. This paper aims to shed light on the benefits that knowledge and creativity are able to produce for organizational decision making, underlining differences and analogies between them. Only once certain aspects have been clarified it will be easier to judge the opportunity of investing in KM infrastructure or, in the case it already exists, what kind of changes are needed to improve creativity and/or decision-making speed.
Authors and Affiliations
Daniele GIAMPAOLI, Massimo CIAMBOTTI
Keywords
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