KONSTRUKSI MODEL FAKTOR ANTESEDEN LOYALITAS BERBASIS NILAI PELANGGAN
Journal Title: Jurnal Economia - Year 2017, Vol 13, Issue 1
Abstract
Abstract: Construction of Antecedent Factor Model of Customer Value-Based Loyalty. The study aims to test the conceptual model of the effect of customer value on customer loyalty through satisfaction, after sales service, trust the brand and relationship marketing. This study is a survey research. The data used are primary that motorcycles customers in the city of Surakarta, as research objects. Data collection instruments in the form of a list of questions (questionnaire) either the open or closed questions. Data analysis methods used include analysis instrument test, descriptive statistical analysis, and analysis of the SEM. The conceptual model that describes the relationship of the value of customer loyalty through satisfaction, after sales service, trust the brand and relationship marketing empirically acceptable (meets the criteria Goodness of fit) scientific. This study found that the value of the customer and after-sales services contribute direct and significant to customer loyalty
Authors and Affiliations
Irwan Christanto Edy
Keywords
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- EP ID EP212875
- DOI 10.21831/economia.v13i1.12958
- Views 132
- Downloads 0
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