Korelacija između PR aktivnosti community managera na društvenim mrežama i percepcije istih od strane korisnika društvenih mreža
Journal Title: In Medias Res - Year 2014, Vol 3, Issue 5
Abstract
U svijetu odnosa s javnošću, svakim danom raste popularnost novih medija kao kanala dvosmjerne komunikacije s ključnim javnostima. Community management predstavlja struku koja u svom spektru aktivnosti obuhvaća i online odnose s javnošću na društvenim mrežama te upravo tom aktivnošću, ima mogućnost uvelike doprinijeti imidžu i reputaciji organizacija. U radu se razmatra predloženi model istraživanja kroz dvojaki pristup, zasebno community managerima i zasebno korisnicima društvenih mreža. Analizom rezultata i njihovom usporedbom izračunom koeficijenata korelacije, očekuje se stjecanje uvida u učinkovitost struke community managementa u Hrvatskoj na dvije najpopularnije društvene mreže -Facebook-u i Twitter-u.
Authors and Affiliations
Nika Žganec, Nikola Jozić
Keywords
Related Articles
- EP ID EP465837
- DOI -
- Views 58
- Downloads 0
The Performance of the Mass Media: Eurosong as the Media Spectacle
The media with its distinctive properties and synthesis of different possibilities of expression in the modern, technical basis, in today's world, according to many in society of the spectacle, represent the scene that p...
Pandora’s Box of New Media
The ancient Greek myth about the origin of the people tells the story of box that Pandora brought to the humankind, the box full of numerous evils. The Pandora (Gr. Πανδώρα, Pandốra) in Greek mythology is the first woman...
The Future of the Mass Media: Repentance
The aim of this paper is to research in which way the mass media should develop, in order to have better future. The paper analyzes what dominates in the mass media in the world and whether what is written, spoken and sh...
Community Art as a Medium for Future
In this article we will examine the possibilities of strengthening local communities through art. Art is seen as a powerful force able to bring visions to local community members and to initiate their involvement in soci...
Night of Museums – Inovation, Creation, Education
Creators of Night of Museums offer innovation, a different model for consuming culture, a content custom of today’s audience. This manifestation is a true phenomenon of our time. Gathered young, creative people offered a...