KRYTERIA EFEKTYWNOŚCI WSPÓŁCZESNEGO UKRAIŃSKIEGO SEKTORA WYDAWNICZEGO JAKO PODMIOTU KOMUNIKACJI SPOŁECZNEJ
Journal Title: CIVITAS ET LEX - Year 2016, Vol 12, Issue 4
Abstract
The article is devoted to the efficiency of modern Ukrainian publishing in the context of social communication activities and determine the possibility of publishing as an active participant in communication and range of problems that hinder its effectiveness. The new look on social communication system discovers a meaningful role of publishing as social institute. The research is focusing on the criteria of book market statistics (knowing the audience), business effectiveness, mission and aims of publishing house, usage of proper media and involving professional communicators. Described significance of social communication is not based on commercial feedback, but on the social benefits. Although the financial indexes are not diminished: the main points of publisher’s income are outlined. The results of study show the great communication potential of all types of publishing that should be brought to life.
Authors and Affiliations
Iryna , Kuzmuk (Baturewycz)
Keywords
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