Language game in communicative aspect of the mass media and advertising
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2017, Vol 26, Issue 2
Abstract
This article deals with the investigation of language game in advertising discourse, analysis of the modern media language state and highlights its main function. The ways of creating language game are demonstrated with the example of advertising slogans and media texts of English mass media .
Authors and Affiliations
Ф. М. Нізамутдінов, Т. В. Григораш
Keywords
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