Launching of a new product on the market and marketing management at SC Electrecord S.A.
Journal Title: Manager Journal - Year 2009, Vol 10, Issue
Abstract
A product is deemed to be new when it is new for the host country but not for the international market.Among the reasons for launching a new product, the following could be mentioned: serving an ignored market share, meeting an unsatisfied need, adapting a domestic product for a better supervision of the product / market ratio, adapting to the short product lifecycle and challenging the competition. This paper presents the sources used for launching new products on the market, the stages of development of new products and the policy of promotion specific to SC ELECTRECORD S.A.,
Authors and Affiliations
Cristina Andreescu
Keywords
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