Layanan Mobile Ho-Jak, Go-Jek dan Grab Terhadap Perbandingan Pengalaman Pengguna (Studi Pada Konsumen PT. Ho-Jak Indonesia, PT. Aplikasi Anak Bangsa dan PT. Grab Indonesia di Kota Banda Aceh)
Journal Title: Jurnal EMT KITA - Year 2017, Vol 1, Issue 2
Abstract
This study tested the comparison of user experience (user Experience) on the mobile apps Ho-Jak, Go-Jek and Grab by doing surveys for mecari difference experience felt by a third user group application. User Experience is measured through Variable Sub Happiness, Task Success, Earning and Uptime. This research uses descriptive comparative analysis method with the quantitative approach. The research examined objects i.e. the user Experience. The analysis of the data used are the paired t-test. Based on the results of the study, a descriptive analysis of the Results showed that of the four sub variable user Experience that is Happiness, Task Success, Earning, and the average Uptime of the positive assessment given to applications Go-Jek as a platform that can be deliver a good experience to its users. This is one of them because of the emergence of Ho-Jak comes first in Banda Aceh if compared with the Grab and Go-Jek, thus allowing the Ho-Jak and similar business can better understand the desires of users based on doing the research activities , planning, development and testing that has been done in the neighborhood of Banda Aceh.
Authors and Affiliations
Irma Farnita
Keywords
Related Articles
- EP ID EP423043
- DOI -
- Views 83
- Downloads 0
Pengaruh Stimuli Lingkungan dan Faktor Sosial Terhadap Kecenderungan Shopaholic Emosi Positif Sebagai Variabel Mediasi pada Konsumen Suzuya Mall di Banda Aceh
This study was done to examine the effect from environment stimulus and social factor toward impulse buying and positive emotion as mediating variable (study on consumers at Suzuya in Banda Aceh city), the respondents of...
Tanggapan Masyarakat Terhadap Pelayanan Pembayaran Air PDAM Tirta Daroy Banda Aceh
This study was conducted to examine the community's response to the water bill payment services at PDAM Tirta Daroy Banda Aceh. The study population was the whole community who pay water bills on PDAM Tirta. Daroy Banda...
Analisis Pertumbuhan Ekonomi dan Ketimpangan Pendapatan: Panel Data 8 Provinsi di Sumatera
This study aims to determine the causality relationship between economic growth and income inequality. Using panel data of 8 provinces in Sumatera during the period of 2007-2015. The data analyzed by panel vector autoreg...
Analisis Efektifitas dan Kontribusi Pendapatan Asli Daerah (PAD) Kota Banda Aceh
This study aims to determine the effectiveness of the collection of sources of Regional Original Revenue (PAD), namely local taxes, regional levies, regional company profits, and other legitimate income managed by the Ba...
Persepsi Kualitas Layanan dan Kepuasan Pelanggan pada Pusat Perbelanjaan Kota Banda Aceh dengan Metode SERVQUAL
Service Quality have a lot of interests of researchers and practitioners and most believe that the quality of service can improve the performance of a company. The purpose of this study is to measure the relationship bet...