Legal and Ethical Issues in Advertising
Journal Title: Journal Global Values A Peer Reviewed International Journal - Year 2017, Vol 0, Issue 1
Abstract
Advertising is an essential component of marketing as it informs the general public and makes them aware of the choices available in the market. But with time and with increase in the competition it has been accused of encouraging materialism as the depiction of products has gone to a next level where no one thinks before hitting below the belt. Issues have risen between brands where conflicting advertising has been depicted. Also, the depiction has put an effect on the society and hence to curb them certain rules and regulations have been framed. Ethics and morality is something we cannot do away with it. Hence, there lies the importance of legal issues and ethics in advertising strategies.
Authors and Affiliations
Nitin Garg
Keywords
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