LEXICO-SEMANTIC FEATURES OF PRINTED ADVERTISING TEXTS
Journal Title: Международный научный журнал "Интернаука" - Year 2018, Vol 1, Issue 19
Abstract
The article is devoted to lexical-semantic features of printed advertising texts. In the framework of the research the advertising text general description is considered and the peculiarities of lexical-semantic expressive means usage are studied in written advertising texts for providing the advertising text with concise, brief, expressive, informative and convincing properties in order to maximize the impact on the potential consumer.
Authors and Affiliations
Galyna Chulanova, Alina Polezhai
Keywords
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