Linguistic Patterns in Advertising Messages
Journal Title: Dezbateri social economice - Year 2015, Vol 4, Issue 1
Abstract
This paper aims to identify the most recurrent linguistic devices used in advertising texts. As previous research has established that language use shapes and determines consumer behavior, its importance in any advertising message is unquestionable. Therefore, we propose to find out the most widely used linguistic patterns, grammatical structures, and occurrence of certain linguistic features by investigating a corpus of advertising messages selected from print and online media.
Authors and Affiliations
Adriana Teodorescu
Keywords
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