Literature Review the Effect Body Image on Vietnamese Youths’ Buying Behaviors in TikTok
Journal Title: International Journal of Social Science And Human Research - Year 2025, Vol 8, Issue 04
Abstract
This paper explores the influence of body image on Vietnamese Youths’ buying behavior in Tiktok. With the growing popularity of social media, particularly TikTok, body image concerns have become more pronounced, particularly among younger audiences. This study investigates how TikTok’s beauty trends, influencer culture, and social comparison impact consumer behaviors, including purchasing decisions related to beauty, fashion, and fitness. The research highlights key insights from global studies, as well as the specific context of Vietnam, where social media and its commercial aspects are rapidly evolving. Despite the growing body of literature on social media’s influence on body image, there remains a significant gap in quantitative research within the Vietnamese context, particularly on TikTok.
Authors and Affiliations
Thi Thuy Van Hoang, Thi Linh Trang Bui, Giang Nam Hoang, Thi My Tam Nguyen, Thi Hau Nguyen, Thu Hien Pham
Keywords
Related Articles
- EP ID EP764807
- DOI 10.47191/ijsshr/v8-i4-25
- Views 1
- Downloads 0
Utilization of Technology in Teaching Physical Education and the Performances of PE Faculty Members in a Selected College in Guangdong Province
This study investigates the relationship between Physical Education (PE) teachers' technology integration knowledge and their teaching performance at a Sports School in Huizhou, China. The assessment utilizes a survey qu...
Building Sustainable Cooperatives Environmental Base: The Role of Social Capital and Technology Adoption in Different Regional Contexts
Objective: Cooperatives institutions are currently developing towards sustainable financial institutions, so that their performance is not only a financial problem but also how the institution runs is balanced with the s...
Reconfiguring the Academic Success Matrix through Student Involvement: Implications for a Higher Education Institutions: A Case of Three Selected Universities in Zimbabwe
The article explores reconfiguring the concept of academic success in Zimbabwe, now premised on the attainment of benchmark Doctrine Education 5.0 pillars set by the Ministry of Higher and Tertiary Education, Innovation,...
Contextualized and localized up-to-Date Data Driven Lesson Materials in Statistics and Probability
Statistics and Probability has always been one of the most challenging subjects introduced through a spiral approach in the implementation of K-12 Education Curriculum. A stigma that has been apparent long before the COV...
Indonesian Foreign Political Analysis of Legal Protection of MSME Products Pancasila Economic Perspective
Indonesia's foreign policy should provide maximum protection to domestic interests, including the MSME sector. MSMEs as the spearhead of the people's economy need to be protected optimally in global trade competition. In...