Locating ATMs in Urban Areas
Journal Title: International Journal on Computer Science and Engineering - Year 2013, Vol 5, Issue 8
Abstract
In recent years, the banks and financial institutions have considerably attempted to provide better and more varied services to the customers. These varied services may satisfy needs of different group of customers. In this regard, the location of these services as well as their level of accessibility (access to these services) is greatly important. The importance of these issues is well recognized by responsible managers of the financial firms. In other words, the managers accept the importance of these services and they know that the quality and location of these services significantly affect their success in the business. Therefore, bank managers sought scientific methods, which may facilitate the locating process for their services. How to select the most effective methods and how to use these methods in this regard depend on following factors: the customers' demands, local capacities and fair distribution of the services, etc. The effective impact of these factors as well as the interactive relationship between them should also be noted in the application. This study is a descriptive kind of research, which is applicable in various areas. Library and environmental studies were used to conduct the study. Considering the parameters that considerably affect the level of acceptability of ATMs services and analyzing the importance of these parameters according to this criterion, the researchers tried to use multiple attribute decision-making model. a heuristic algorithm was used in the context of this approach. Then, the most appropriate locations around the optimal locations were introduced based on fuzzy concept as well as quantitative and qualitative factors, including the minimum cost and maximum coverage according to the customers’ demands. The case study was located in the 13th district of Tehran city.
Authors and Affiliations
Mehdi MoradiTabar , Omid Bushehrian , Reza Askari Moghadam
Keywords
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