M-Commerce–Issues AndChallenges of Wireless TechnologyIn The Digital Era
Journal Title: RA Journal Of Applied Research - Year 2016, Vol 2, Issue 8
Abstract
This study mainly examines the issues and challenges of wireless technology with a basic thrust on m-commerce. M-commerce is defined as the buying and selling of goods and services via mobile/wireless technologies and devices. India is the second largest cellular market in world with a huge subscriber base. There has been a tremendous increase in use of smart phones and mobile utility. However a shift from 3G to 4G networks is perceived to be slow in India. This slow start in 4G adoption is a struggle that many nations face, as it takes time for mobile ecosystems (devices, connectivity, and use cases) to fully develop. The study reveals that though the number of mobile internet users is increasing but the Consumers have shown relatively low willingness to use m-commerce. However the Government can boost the growth of m-commerce by providing faster broadband speeds at affordable prices or by making Wi-Fi free. As part of its attempt to connect every Indian, local Smartphone manufacturer Ringing Bells 'with immense support' from the India government will launch an affordable Smartphone called the Freedom 251. Ringing Bells says that the Smartphone is in line with India Prime Minister NarendraModi's vision to connect every Indian and enrich their lives. There are various mobile apps available such as paytm, m-wallet but the greatest challenge for m-commerce applications is their usability. The businesses are still experimenting with how to use the mobile commerce concept to their best advantage. However with the launch of Freedom 251 and the other government strategies the future looks very bright for mobile commerce
Authors and Affiliations
Dr Rahela Tabassum
Keywords
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