M - Commerce : Life Blood of Business
Journal Title: International Journal of Scientific Research and Management - Year 2016, Vol 4, Issue 4
Abstract
Commerce deals with exchange of goods and services of economic value between producer and consumer. With invention of new technologies and methods, commerce has taken many forms. The way of dealing, exchanging of goods and services has undergone massive ch anges with days passed on. With competition emerging, consumers becoming more aware and having more choice, marketers searching for innovative ways to deals with customers to be in forefront to break the competition. Many companies to stand out of clutter and top of mind to do the business with the customer, a new strategy / way choosen is M - commerce or Mobile Commerce. Mobile is the latest happening thing not only in India but in the world. Mobile entered in India in 1995 but penetrated so fast with in a decade that it has became a necessity for every individual. Not only in Indian urban market but rural market penetration is also great
Authors and Affiliations
CA. Raj Garg
Keywords
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