MADE IN ITALY: GLOBAL TRENDS AND NEW CHALLENGES
Journal Title: Revista Romana de Geografie Politica - Year 2017, Vol 19, Issue 1
Abstract
Italian agro-food is the third industry in Europe, after Germany and France. The connection between culture and territory has made the Mediterranean dieta a value for the whole humanity. The relevance of agrofood industry for Italian economy leads us to investigate geographical strategies to promote the ‘Made in Italy’ in the world. We present results of some cases studies of agro-food firms. Our article offers an innovative perspective for promoting Italian agro-food industry in the world. It reinforces the idea that both technological and non-technological innovations have to be realized to support geographical diversification of firms.
Authors and Affiliations
FERRARA Graziella
Keywords
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