MAIN ASPECTS OF THE “B2B” MARKETING SYSTEM USE
Journal Title: Економічні студії - Year 2018, Vol 4, Issue 22
Abstract
In a broad sense, “B2B” is business for business. This applies to companies or sellers who sell goods mainly to other enterprises, and do not sell them to consumers. The goal of “B2B” vendors is to get the best possible deal. Also, sellers often have to sell to groups of responsible persons, each of whom must be sure that this product is the best. The article is devoted to the theoretical features of marketing “B2B”, as well as the application in this market of appropriate marketing tools from a practical point of view. Within the framework of marketing, “B2B” explored a tool such as segmentation of the consumer market. In the article is also explained the advantages for Ukraine of using this type of sales.
Authors and Affiliations
B. V. Derhalyuk, O. V. Zhurenko
Keywords
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