Main Directions of Assessment of Innovation Development and Management of Innovations at Enterprises
Journal Title: Бізнес Інформ - Year 2014, Vol 3, Issue 0
Abstract
The priority activity at an enterprise always is introduction of innovations, but organisation of introduction of innovations is not identified specifically. Under these conditions one of the main components of survival and development of domestic subjects of entrepreneurial activity is the capability to propose, develop, produce, market and promote goods with new consumer properties, which are oriented at satisfaction of existing consumer needs. Many factors influence successful realisation of innovations at an enterprise, including scientific and technical potential, production and technical base, main types of resources, large investments and the relevant management system. That is why there is a problem of correct correlation and use of these factors and also close interrelation through the system of management between innovation, production and marketing activity of the firm, which lead to a positive result of realisation of the innovation strategy. The article offers main directions of innovation development of enterprise organisation under modern conditions.
Authors and Affiliations
Olha Harafonova
Keywords
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