Making the City of Tangerang South, Halal Culinary Tourist City
Journal Title: Saudi Journal of Business and Management Studies - Year 2018, Vol 3, Issue 2
Abstract
Abstract:Halal culinary tourism is part of tourism. Tourism in recent years has become a very competitive market. One important component of tourism resources is the destination. The most competitive tourist destinations are the most effective in creating sustainable prosperity for the communities around them. Tourism is a strategic industry and has become a great and big industry, tourism contributes great foreign exchange for tourism regime countries. Tourism can provide jobs, income and quality of society, then the community is also increasingly love the culture of the nation, the community will also maintain the environment. Currently Halal tourism which is a new tourist destination. The index covers 130 countries to serve as a benchmark destination in the Muslim Tourist Market. The Global Muslim Travel Index (GMTI) of 2017 creates an index score for each country that is the destination of Islamic travel visits for the member countries of the Organization of Islamic Cooperation (OIC). Indonesia has a 67.5 index score ranked sixth after Qatar, Saudi Arabia, UAE / UAE, Turkey and Malaysia.The Ministry of Tourism of Indonesian Republic (Kemenpar) has so far developed and promoted services business in the field of hotels, restaurants, travel agencies and spas in 12 sharia tourist destinations. The development is carried out in several cities, namely Aceh, West Sumatra, Riau, Lampung, Banten, Jakarta, West Java, Central Java, Yogyakarta, East Java, NTB and South Sulawesi. Banten Province is in position no 5 for the development of Islamic tourism destinations.Tangerang Selatan is one of the cities in Banten province, has high economic growth with high purchasing power and is a self-contained and modern city with complete facilities (BPS Tangerang Selatan 2015). Currently the city of South Tangerang is well known as a culinary tourism city, all of this is a potential owned by the southern city of Tangerang and can attract research as a new city of halal culinary tourism, but to become a new city of halal culinary tourism there are still some problems based on pre survey. The problems in South Tangerang City are interesting to be used as research. Keywords:Halal Brand, Quality of Service, Image, Tourist Satisfaction, Tourist Loyalty.
Authors and Affiliations
Sonny Indrajaya, Margono Setiawan, NurKhusniyah Indrawati, Mugi ono
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