Management Analysis and Innovation Management Model
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2020, Vol 4, Issue 4
Abstract
Today innovation has become a matter of survival for you to organize them. Those who do not seek to innovate in their products or services are destined to lose their market share or even go bankrupt. Aware of this condition, organizations begin to use the methodology called Lean Startup, created primarily for startups. However, it has been observed that organizations that try to use this methodology face a kind of disorganization and create something called innovation theatres , where great projects are idealized, but it is not possible to deliver any substantive change to a product or service. To reverse this scenario, Steve Blank indicates the use of two corporate strategies in conjunction with the Lean Startup methodology in order to accelerate the innovation process in mature companies, what he calls the model of Lean Innovation Management. The objective of this article, besides pointing out what is Lean Management, is to argue that the adoption of this model in organizations will only be successful if the agile methodologies which support it are not considered just an innovation in the process of software development and related services in companies, but a new and competitive management strategy for organizations. Dilafruz Saidahmedova "Management Analysis and Innovation Management Model" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-4 , June 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31205.pdf
Authors and Affiliations
Dilafruz Saidahmedova
Keywords
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