MANAGEMENT AND IMPROVEMENT OF MARKETING ACTIVITY AT THE ENTERPRISE
Journal Title: Економіка та суспільство - Year 2017, Vol 12, Issue
Abstract
The article is devoted to conceptual bases of formation of system of management of marketing activity of the enterprise, which is formed due to increasing globalization and the increasing saturation of information flows. Considers the current state of management of marketing activity of industrial enterprise, issues arising in the context of economic globalization and the high level of competition. Studied the current characteristics of globalization and its impact on marketing activities of industrial enterprises. Determined that marketing planning is an essential element of the management system and the directions of improvement of marketing should be implemented systematically, comprehensively.
Authors and Affiliations
Г. М. Гузенко
Keywords
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